How Music Concerts Use Radio Promotions To Bring In The Crowd

How Music Concerts Use Radio Promotions To Bring In The Crowd

It’s a well-known fact that marketing budgets are not limitless. While larger music festivals and events have large budgets, the small and independent festivals attempt to work with minimal financing. So, what if you could manage your promotion to target an audience that is most likely to purchase a ticket? Surely, that should help increase the event’s popularity and a return on investment.

Evidence has found that the demand for music festivals has increased in recent years with approximately 40% of attendees saying they went to more festivals than the previous year. However, what you may not realize is that the demand is driven by the crucial festival-goers and you would not be able to survive without these people. This type of fan is more likely to attend multiple music events than the casual event-goer. Of course, this does not mean they are big spenders, but they do influence other people’s spending on music concerts.

The question remains: where do you begin when attempting to reach these event-goers? This article will provide information on different music concert marketing strategies to bring in these crowds.

#1: Engaging Artists To Spread The Word

According to statistics, hardcore event-goers are 76% more likely than the casual event-goer to purchase a digital download, artist vinyl record or CD, and will have listened to the artist’s music on the radio in the past six months. So, how would they hear about the new songs and albums?

In large part, the fans would hear about music and concerts from the artists themselves via social media and streaming services. Using these methods, the artist can advertise or promote themselves directly to their fans. So, you need to remind them to tell their fans where to see them in person – your upcoming music concert!

#2: Live streaming To Sell Out Next Year’s Event

According to a study from Digital, approximately 30% of all fans will view a live video of an event or attend an event where the musician is performing in the following year. This contributes to the additional promotion and engaging event-goers by encouraging fans to tune into artist live streams.

By the way, guess who is most likely to watch live streams? The hardcore festival-goers! Evidence has found that a person who views a festival video is more likely to attend an event the following year. Moreover, if they can’t attend the event in person, 70% are likely to live stream the concert if it is available.

#3: Relying On Partners For Promotion

Hardcore music event-goers don’t always wait to hear about upcoming music concerts; they tend to seek out festival news. Surveys show that more than half of these festival-goers have discovered new festivals by speaking to ticketing providers. Another third of the event-goers discover festivals using event listing websites. This means that they are on the site constantly searching for new music events to attend throughout the year. This is highly beneficial because it makes them easier to locate the music concert. Some even have partners like #1 Loom and Leaf Coupon company where they work on a deal to bring customers while both are benefiting from it.

It is important that the ticketing provider sends targeted emails to fans based on purchasing history. A targeted email has a higher chance of reaching valuable fans, and not the people who are unlikely to attend music concerts. Always search for promotional partners who sync with music promotion sites so fans can click from their favorite artist to a ticketing website.

#4: Marketing The Festival To More Locations

Hardcore event-goers will always travel for music concerts, and surveys show that many travels to attend events. To promote music concerts to these individuals, it is recommended you cast a wide net making it important to start marketing campaigns in other countries. However, it is vital that you promote the festival to out-of-towners early as scheduling cross-country trips can be challenging.

How Can Chicago Bands Benefit From SEM?

How Can Chicago Bands Benefit From SEM?

Are you in a Chicago music band? Are you looking for ways to market your band to your listening audience? Well, you can rely on search engine marketing for the best results. Here is what you need to know about search engine marketing and how it can benefit your Chicago music band.

Understanding Search Engine Marketing
Take an instance where an avid music lover goes to the internet to find the best music bands in Chicago. If you have not marketed your band’s name online, it is tough for such a music lover to ever know about your band. That’s where search engine marketing comes in handy. With the use of SEM, you can market your band directly to the people who are looking for it.

Thanks to SEM, your band’s advert is placed in the sponsored section in the results page of any search engine. Since search engine optimization is also part of SEM, if you have a website, it will automatically be ranked higher, especially if search engine users search for your band’s name or any other relevant keywords.

Therefore, SEM is a way to find people who are interested in your music by using search engine optimization, pay per click advertising and many more techniques. If you have paid ads for your music band as well as a website that comes up with a specific keyword, you are bound to get more music lovers who are interested in learning more about your band.

How Can Search Engine Marketing Benefit Your Band?

Now that you know how search engine marketing works to make your music band popular, you need to find out other benefits you can get from using it for all your marketing efforts. Here are some of the benefits of using search engine marketing to advertise your Chicago music band.

1. Grabbing Attention
It is a good way of grabbing the attention of numerous music lovers at the right time. If a person is already searching for your band or a related keyword, they already know what they are looking for. If you target the right keywords when marketing your music band, you can get your website and ads to be seen by people who are actively looking for your band. You are doing it a very low cost without having to impose your band on people who are not interested in your music.

If used in the right way, search engine marketing can help you find listeners who are looking for your music and might not be aware of it. That means, regardless of whether or not your band is popular in Chicago, if you use the right keywords in your content or ads, someone looking for a similar band can always find yours effortlessly.

2. Quick And Easy To Implement
Of course, with the right search engine marketing expert, you can always set up an SEM campaign for your music band very fast. It might take a while before the full impact and benefits of the campaign start showing, but if you start today, you will get these benefits soon enough. Remember, search engine marketing changes with time.

Therefore, if you find that a similar music band in Chicago is using a few extra techniques to become popular, you can always customize your SEM campaign to capture more audience and get ahead of the curve. On that note, if you are looking to make your band popular in Chicago and elsewhere, you need to start working on your SEM campaign immediately.

3. Measuring Success
Unlike other marketing methods you might have used previously to promote your band, you can always measure the success of any search engine marketing campaign you use. There are tools in place to measure and track your SEM campaign to make sure it is producing the expected results.

On the other hand, if you notice any parts of the campaign that don’t work as expected, you can always tweak them to produce better results. So, if you need to find out whether your band is becoming famous, thanks to search engine marketing, you can use any of the tools available to you to measure the success.

If you have not started with SEM to promote your music band, you should start immediately and enjoy the benefits outlined above.

How Has This Affected The Chicago Music Industry?

How Has This Affected The Chicago Music Industry?

The music industry has become quite saturated in the last few years. In the journey to becoming famous, numerous musicians and bands have popped up. Some make it and become household names while others fail to make a statement. Of course, there are many things in play before any musician or band becomes famous, and most of it can be attributed to marketing.

Where Does Search Engine Optimization Come In?

Traditional marketing methods have proven useful for most musicians and bands. However, in this day and age of technology, online marketing methods have made a huge difference. Currently, some of the commonly used marketing methods include search engine optimization. As a musician or band in the city of Chicago, you can utilize SEO to your advantage.

Search engine optimization has been around for many years, and during that time, it has been used in various business niches, including the music industry. Here are some of the notable changes that search engine optimization has brought to the Chicago music industry.

How Has SEO Changed The Music Industry In Chicago?

1. Optimal Reach Of The Target Audience
With there being so many musicians and bands in Chicago, it is tough for any newcomer to make it through without some assistance. Well, that’s where SEO comes in handy. Regardless of the music genre or the targeted audience, search engine optimization is a way to find music lovers who are actively looking for your music.

Previously musicians had to use ridiculous and aggressive marketing methods to get people to hear their music. However, with search engine optimization, you need a good website and a few search engine marketing techniques to get your name out there. If people are looking for keywords that might be present in your content, soon enough you will become famous.

In simple words, SEO has contributed a lot to how music is marketed. People can find any musician or band instantly, and that has had a real positive impact on the Chicago music industry. Even better, if people can listen to your music on your website, you can make a lot of money without ever holding a concert,

2. Optimal Return On Investment

One of the benefits of SEO is that it actually works. Therefore, just like any other business, SEO has done a lot for the Chicago music industry. Remember, when searching for something, most search engine users limit themselves to the first page because in their minds that’s where the credible results lie.

Well, if you have optimized your website accordingly and track the success of any SEO campaigns to tweak them whenever necessary, your rank in the search engine pages will rise. If a music lover does a random search for a good musician or band in Chicago and your website appears on the top page, you can count on your name being credible.

Simply put, most users will want to know about your name, and that’s where the return on investment comes in. You might have to pay some amount to an SEO expert in Chicago to make sure that you get a high ranking in the search engines, but you will start enjoying the benefits when more people are listening to your music.

3. Awareness And Credibility


Most users have become heavily reliant on the results on most search engine pages. Therefore, if you have optimized your band’s or personal website accordingly, you will become a trusted name in the Chicago music industry. Not only will more people listen to your music but soon enough you will start booking a lot of gigs in the area and many more places.

Take an instance where a user searches for the top 10 bands in Chicago or top 10 influential musicians in Chicago. If your name pops up in the list, more music lovers will become aware of your band or music, and that’s where the credibility sets in.

Regardless of whether or not you had an album that didn’t make a lot of sales, search engine optimization can turn that around very fast. More people will be interested in listening to the type of music you have to offer. On the other hand, if you have any upcoming tours or concerts, you will find that more people will attend.

In simple words, search engine optimization can improve your band’s credibility as well as that of your own if you’re a solo artist. Therefore, if your website is fully optimized, you will get more people looking for you because it showed up on the top page of search engine results.

4. More Album Sales And Profits

There are many modern marketing methods open to numerous musicians and bands in Chicago. With the traditional marketing methods, you would have to go on extensive tours, attend numerous radio shows or TV ads to get your name out there. Eventually, there are chances that not many people will listen to your music and your album sales might not skyrocket as expected.

Of course, if you have a surge in your album sales after any marketing effort, these sales might not be permanent. That’s where modern marketing methods come in handy. Take an instance where you have used search engine optimization to advertise your band or personal website. If the site gets to the top page on any search engine results, you can count on more sales and profits.

That’s because your name becomes instantly trustworthy to the users immediately you appear on these pages. They will search for your music on online music stores as well as any other places to hear the type of music you make. On the other hand, if your website’s rank on the search engines remains the top page for a long time, you will get more sales and profits for a very long time.

Therefore, if you have used the traditional marketing methods to market your music and the results were not permanent, you can always turn to search engine optimization to make more sales for a prolonged time. With SEO, regardless of the year, your music was produced, it will always remain relevant, and that’s why more artists and bands have recorded more sales and profits in the Chicago music industry.

5. Marketing Music Has Become Easier


Let’s take an instance where a newcomer in the music industry has just released the first single. Of course, most of the sales and proceeds will go into marketing efforts. With all the money that goes into marketing, it’s tough to make any profits for yourself. Well, that’s where search engine optimization has brought a notable difference.

Search engine optimization is considerably cheaper than any other marketing method out there. You don’t have to spend a lot of money besides hiring a Chicago SEO expert to make sure that people know your music. If you have a good website and maybe a few sponsored ads, people will always find your music.

Therefore, thanks to SEO, the days of spending too much money on marketing methods that might or not produce credible results are gone. Since SEO works 24/7, your website will work for you when you are asleep. You can save a lot of money from any profits and tweak your SEO campaign now and then to make sure you stay ahead of your competitors.

In conclusion, search engine optimization has made a notable difference in the Chicago music industry. Now, music lovers can find their favorite musicians easier and faster. On the other hand, these bands and solo artists can make more money from their careers without a lot of it going to marketing efforts.